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Aptean CRM, formerly Pivotal CRM, is a customer relationship management (CRM) software system offered by Avolin, [1] an enterprise software and service company headquartered in Austin Texas. Pivotal CRM includes software tools for sales force automation (SFA), marketing automation and lead management , and customer service automation, as well ...
CRM applications also enable firms to provide timely, accurate processing of customer orders and requests and the ongoing management of customer accounts. [33] For example, Piccoli and Applegate discuss how Wyndham uses IT tools to deliver a consistent service experience across its various properties to a
Back-office software is distinct from front-office software, which typically refers to customer relationship management (CRM) software used for managing sales, marketing, and other customer-centric activities. [3] Back-office software solutions have evolved with the emergence of cloud-based software as a service (SaaS). Several back-office ...
Pivotal CRM / Aptean CRM Aptean 6.6 January 2019 Proprietary.NET yes Windows MS SQL, Oracle 1996 Really Simple Systems / Spotler CRM Really Simple Systems 2016 2006 SaaS: VBScript, JavaScript, ASP yes Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP yes Windows MS SQL, ORACLE ...
Furthermore, Information Technology has helped companies to even further differentiate between customers and address a personal message or service. Some examples of tools used in eCRM: Personalized Web Pages where customers are recognized and their preferences are shown. Customized products or services.
This category is for individual applications and general terms related to CRM. For companies developing CRM applications, see Category:Customer relationship management software companies . Subcategories