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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
An example of the play-off format, from the 2000 First Division play-offs. As of 2024, the Championship play-offs involve the four teams that finish directly below the automatic promotion places in the EFL Championship, the second tier of the English football league system.
60 Minutes first broke into the Nielsen Top 20 during the 1976–77 season. The following season, it was the fourth-most-watched program, and by the 1979–80 season, it was the number one show. [34] During the 21st century, it remained among the top 20 programs in the Nielsen ratings, and the highest-rated news magazine. [35]