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Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International .
A consumer confidence index (CCI) is an economic indicator published by various organizations in several countries. In simple terms, increased consumer confidence indicates economic growth in which consumers are spending money, indicating higher consumption. Decreasing consumer confidence implies slowing economic growth, and so consumers are ...
GfK’s long-running Consumer Confidence Index rose by two points in May as it slowly climbed out of negative territory to minus 17. Consumer confidence continues ‘upward momentum’ – survey ...
The Conference Board reported that its consumer confidence index retreated this month to 104.1, from 109.5 in December. That is worse than the economist projections for a reading of 105.8.
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The index is normalized to have a value of 100 in the first quarter of 1966. [1] Each month at least 500 telephone interviews are conducted of a contiguous United States sample. Fifty core questions are asked. [2] The consumer confidence measures were devised in the late 1940s by Professor George Katona at the University of Michigan. They have ...
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The "Worm" is a market research analysis tool developed by the Roy Morgan statistics company (known then as Roy Morgan Research, who called it "The Reactor"), with the purpose of gauging an audience's reaction to some visual stimuli over some time period. The name "worm" describes its visual appearance – as a line graph snaking up or down ...