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Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.
Outdoor advertising has also been criticised because of landscape protection or because it would cause environmental damage or "visual pollution" in the landscape. Loose advertising billboards placed on sidewalks in front of businesses cause harm and danger to the visually impaired. Many municipalities in Finland require a minimum of 1.5 metres ...
Logo used from 2001–2006 Outfront Media billboards in Wyandotte, Michigan, advertising Wyandotte Municipal Services's cable television service and Citizens Bank. TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals.
On the Sunset Strip near Hollywood, the highest-demand area for outdoor advertising, a full-size billboard could cost $80,000 to $100,000 for four weeks.
Digital billboards abound in Times Square, Manhattan. A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. [1] Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such ...
The 1991 Coca-Cola sign (pictured 1997) The first Coca-Cola billboard in Times Square debuted in 1920 at 49th Street and Broadway, with neon lighting later added in 1923.. It flashed the words "Drink Coca-Cola, Delicious and Refreshing", and was the world's second-largest electric billboard at the ti