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In 1995, he made his first "not-bean bag" from shredded foam camp mattresses. Nelson founded LoveSac in 1998. [4] [5] He hired a few college friends who helped him produce the "sacs" until Limited Too ordered 12,000 Lovesacs. Nelson obtained the requested fabric from a factory in China. [5] [6] [7] He opened the first retail location in 2001.
Lovesac was created in 1995 by Shawn D. Nelson, who formerly hand-made the chairs and delivered them to other students at the University of Utah. [3] In 2005, Nelson won Fox's Rebel Billionaire reality show. [4] The company relocated from Salt Lake City to Stamford, Connecticut in 2006, as it raised private-equity capital in the area.
Fashion Place has a history of welcoming first-to-Utah brands. The mall is currently home to Utah's only Zara, Crate & Barrel, Urban Outfitters, The Container Store, and Abercrombie Kids locations. On November 8, 1974, serial killer Ted Bundy attempted and failed to kidnap Carol Da Ronch from the mall.
Why it matters: Lovesac, which began selling oversized bean bag chairs, or ‘sacs,’ 25 years ago, has grown its revenues sevenfold since 2018, to over $700 million.
City Creek Center; Cottonwood Mall (Utah) Crossroads Plaza (Utah) F. Fashion Place; G. The Gateway (Salt Lake City) J. Jordan Landing; The Junction (Ogden, Utah) L.
The sac insert came in a Lovesac branded blue canvas bag that was very durable. And as you could imagine, the bag for a 75-pound, five-foot-tall bean bag was quite large.