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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
Open Library is an online project intended to create "one web page for every book ever published". Created by Aaron Swartz, [3] [4] Brewster Kahle, [5] Alexis Rossi, [6] Anand Chitipothu, [6] and Rebecca Hargrave Malamud, [6] Open Library is a project of the Internet Archive, a nonprofit organization.
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith's book The Wealth of Nations but would not become widely used until nearly 200 years later. [26]
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 ...
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