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The video was produced for Pandora by Malling Publications, a Danish advertising company. [2] [1] [8] Hanne Fabricius, CEO of Malling Publications, was responsible for the idea and concept, and was also the strategic director of the video.
Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM that is based in Oakland, California in the United States.The service carries a focus on recommendations based on the "Music Genome Project", which is a means of classifying individual songs by musical traits such as genres and shared instrumentation.
Pandora Media Inc. (NYSE: P) has recovered handily off of its lows as the Internet radio player has been trying to mature as a public company. While its costs have risen in unison with user usage ...
Although its satellite radio business hasn't exactly been red-hot in a while, its 2019 acquisition of music-streaming service Pandora, along with its new focus on advertising-supported radio, are ...
Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...
Advertising accounts for the bulk of the revenue generated by terrestrial and online radio providers. For Sirius XM, ad revenue via Pandora, which it acquired in February 2019, makes up less than ...
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