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2. Account planning - Wikipedia

   en.wikipedia.org/wiki/Account_planning

   Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.

3. Account executive - Wikipedia

   en.wikipedia.org/wiki/Account_executive

   The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account supervisor/manager [2] and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.

4. Business analyst - Wikipedia

   en.wikipedia.org/wiki/Business_analyst

   The business analyst has an essential role in projects, which includes "integrating strategic planning with portfolio planning for Information Systems and technology", [5] inclusion of the possible effects of business decisions on future performance, and the use of modelling tools to demonstrate the "as-is" and "to-be" business to all employees ...

5. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   While advertising refers to the advertising message, per se, advertising management refers to the process of planning and executing an advertising campaign or campaigns; that is, it is a series of planned decisions that begins with market research continues through to setting advertising budgets, developing advertising objectives, executing the ...

6. Advertising agency - Wikipedia

   en.wikipedia.org/wiki/Advertising_agency

   An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...

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9. Oracle Advertising - Wikipedia

   en.wikipedia.org/wiki/Oracle_Advertising

   Oracle Advertising, formerly Datalogix, is an American cloud-based consumer data collection, activation, and measurement platform for use by digital advertisers. Datalogix was a consumer data collection company based in Westminster, Colorado that provided offline consumer spending data to marketers that was acquired by Oracle in 2014.