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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Transportation planning is the process of defining future policies, goals, investments, and spatial planning designs to prepare for future needs to move people and goods to destinations. As practiced today, it is a collaborative process that incorporates the input of many stakeholders including various government agencies, the public and ...
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.
Transportation demand management or travel demand management (TDM) is the application of strategies and policies to increase the efficiency of transportation systems, that reduce travel demand, or to redistribute this demand in space or in time.
Trip generation is the first step in the conventional four-step transportation forecasting process used for forecasting travel demands. It predicts the number of trips originating in or destined for a particular traffic analysis zone (TAZ). [1]
Intercity bus transportation has risen dramatically in Pakistan due to the decline of Pakistan Railways [49] and the unaffordable prices of airplanes for the average Pakistani. Numerous companies have started operating within the country such as Daewoo Express and Niazi Express, Manthar Bus Service and have gained considerable popularity due to ...
A complex service process is one that has many steps. Divergence refers to the degree of latitude, freedom, judgment, discretion, variability or situational adaptation permitted within any step of the process. The number of call-out signs attached to steps is an indicator of a service process that allows wide latitude to vary steps in the ...