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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
High Life Light is 34 calories less than the original "Champagne of Beers" and is 4.1% alcohol by volume; High Life is 4.6%. A Journal Sentinel file photo of Miller High Life Light.
The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit.
The brand helped popularize 7 U.S. fl oz (207 ml) pony bottles, introduced in 1972. [16] [17] Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on ...
Billed by the longtime light beer brand as having "the same great taste as Miller Lite, only without the beer," the new Beer Mints ($5 for a tin of 40 mints) go on sale online at ...
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Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
According to the WSJ, recent sales of Bud Light, the No. 1 seller in America, have fallen 5.5%, while Heineken, the No. 9 brand, fell 15%. So Miller Lite tries to sell you on costly beer in a box