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Most graphical email clients support HTML email, and many default to it. Many of these clients include both a GUI editor for composing HTML emails and a rendering engine for displaying received HTML emails. Since its conception, a number of people have vocally opposed all HTML email (and even MIME itself), for a variety of reasons. [2]
Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [15] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [16]
Testing of templates for compatibility with email applications; Spam testing to gauge the score of the email against known factors that will place the template at risk of being blocked; The ability to send both HTML and plain text formats to improve delivery success rates (known as Multi-Part MIME)
For all of these clients, the concept of "HTML support" does not mean that they can process the full range of HTML that a web browser can handle. Almost all email readers limit HTML features, either for security reasons, or because of the nature of the interface. CSS and JavaScript can be especially problematic.
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A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature .
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