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The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
The Joe Gibbs Racing No. 18 Toyota Camry sponsored by Interstate Batteries. Interstate Batteries currently sponsors NASCAR driver Ty Gibbs and the Joe Gibbs Racing team. Other notable drivers include Kyle Busch, Bobby Labonte, Dale Jarrett, Matt Kenseth (as standby driver in 1999 at Darlington and as main driver in 2017 at Daytona the Clash race) and J. J. Yeley.
AutoZone holds the naming rights to the downtown Memphis baseball stadium that is the home of the Memphis Redbirds of the Pacific Coast League. The company also sponsors the AutoZone Liberty Bowl. [40] The AutoZone Liberty Bowl, alongside the College Football Playoff Foundation donated $250,136.03 to the St. Jude Children's Research Hospital. [41]
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NAPA retail store in a suburb of Portland, Oregon NAPA Detroit Distribution Center, Romulus, Michigan. The National Automotive Parts Association (NAPA), also known as NAPA Auto Parts, founded in 1925, is an American retailers' cooperative distributing automotive replacement parts, accessories and service items throughout North America.