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2. Postmodern marketing - Wikipedia

   en.wikipedia.org/wiki/Postmodern_Marketing

   This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]

3. Jarrod Dicker - Wikipedia

   en.wikipedia.org/wiki/Jarrod_Dicker

   He is currently the chief executive officer of Po.et, [1] a decentralized media technology company. Dicker is credited [ 2 ] with bringing blockchain technology to the media and advertising space. He formerly led innovation at the Washington Post , [ 3 ] and held similar roles at RebelMouse, [ 4 ] Time Inc. [ 5 ] and the Huffington Post.

4. Creator economy - Wikipedia

   en.wikipedia.org/wiki/Creator_economy

   The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

5. Influencer marketing - Wikipedia

   en.wikipedia.org/wiki/Influencer_marketing

   An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...

6. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Influencers may help brands obtain more consumers by promoting their products in an honest and genuine way using personal sales methods, which is why brands think ...

7. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...