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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...

  3. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script , computer program or an auto clicker imitates a legitimate user of a web browser , clicking on such an ad without having an actual interest in the target of the ad's link ...

  4. Video advertising - Wikipedia

    en.wikipedia.org/wiki/Video_advertising

    In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. [ 2 ] In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month.

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. [78]

  6. Burstable billing - Wikipedia

    en.wikipedia.org/wiki/Burstable_billing

    Burstable billing is a method of measuring bandwidth based on peak use. It allows usage to exceed a specified threshold for brief periods of time without the financial penalty of purchasing a higher committed information rate (CIR, or commitment ) from an Internet service provider (ISP).

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  8. Royalty payment - Wikipedia

    en.wikipedia.org/wiki/Royalty_payment

    A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation.

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