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Compact Software was the first commercially successful [citation needed] microwave computer-aided design (CAD) company. The company was founded in 1973 by Les Besser [ 1 ] [ 2 ] [ 3 ] to commercialize his eponymous program COMPACT ( C omputerized O ptimization of M icrowave P assive and A ctive Circui T s), released when he was at Farinon ...
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Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
A market analysis investigates among other things the influence of supply and demand on a market. [4] Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy.
Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help ...
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A Thales Damocles target designation pod combined with a NAVFLIR imager. Targeting pods (TGP [1]) are target designation tools used by attack aircraft for identifying targets and guiding precision-guided munition (PGM) such as laser-guided bombs to those targets. The first targeting pods were developed in conjunction with the earliest ...
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