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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Nike Air Ship is a basketball shoe released by Nike in 1984. The shoe is notable for being the first sneaker to ever be worn by Michael Jordan as part of his contract with Nike. [1] The shoe has since been re-introduced by Nike as part of the Air Jordan line as the Jordan Air Ship.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
A pair of Nike Air Jordan 1 sneakers. Sneakers or trainers (), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but are also widely used for everyday casual wear.
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Crises are relative, of course: Since the night of that party in 1990—back when the shoe and apparel brand was worth a measly $3 billion—Nike has become one of the world’s most lucrative ...
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