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For example, Beauty of Joseon products feature skincare ingredients not commonly found in the U.S., such as red bean water and propolis, a resin-like substance created by bee2222s.
K-Beauty is associated with the Korean Wave; for example, the South Korean cosmetics company Amorepacific sponsored My Love from the Star, a 2014 K-drama whose constant marketing of Amorepacific products resulted in an increase in skincare and lipstick sales of up to 75 and 400 percent.
As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas ...
Korean skincare brands have wowed us for years. We spoke to experts to bring you the cream of the crop and pinpoint the star product in each line. These Korean Skincare Brands Will Give You Glass Skin
Dr. Jart+ is considered to be one of the brands that led the Korean beauty wave. [7] It avoids celebrity endorsements in favor of its own animations to communicate a sense of wittiness. [ 5 ] In 2018, its branding and packaging was refreshed, starting with its newly created Ceramidin line.
Cosmo editors tested and reviewed the best Korean moisturizers on the market and compiled this shoppable list of the 15 best from brands like COSRX and Etude.