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In 1993, Royal Crown Cola Company was purchased by Triarc Companies, Inc, [13] adding approximately $25 million a year to the marketing budget. [14]In September 2000, Royal Crown was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple).
Tab was created in 1963 by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company. [6] Previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight. [7] [8]
The Bottle (1924), Alabama. Nehi (/ ˈ n iː h aɪ / NEE-hy [2]) is a flavored soft drink that originated in the United States. It was introduced in 1924 by Chero-Cola/Union Bottle Works and founded by Claud A. Hatcher, a Columbus, Georgia, grocer who began bottling ginger ale and root beer in 1905.
Created in 1886, Coca-Cola had grown immensely in popularity in the decades that followed, and the product was sold in great quantities at the Hatchers' grocery store. . However, following a disagreement with the Columbus representative of the Coca-Cola Company over wholesale pricing, Hatcher stopped carrying the product in his store and began developing his own soft drink in a laboratory in ...
In 1958, Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite. Following highly successful trials in Chicago and North Carolina, RC began marketing Diet Rite nationwide for the general public in 1962. It shortly became the 4th-best selling soda in the US, behind only Coca-Cola, Pepsi, and RC Cola ...
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