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Using historical figures in marketing communications and in branding is a new area of marketing research but historical figures’ names were used to promote products as early as in the Middle Ages. [46] Historical figure brand is using famous historical person in branding, for instance Mozartkugel, Chopin (vodka) or Café Einstein.
In literary and historical analysis, presentism is a term for the introduction of present-day ideas and perspectives into depictions or interpretations of the past. Some modern historians seek to avoid presentism in their work because they consider it a form of cultural bias, and believe it creates a distorted understanding of their subject matter. [1]
Also eon. age Age of Discovery Also called the Age of Exploration. The time period between approximately the late 15th century and the 17th century during which seafarers from various European polities traveled to, explored, and charted regions across the globe which had previously been unknown or unfamiliar to Europeans and, more broadly, during which previously isolated human populations ...
In the 18th and 19th centuries, the word history became more closely associated with factual accounts and evidence-based inquiry, coinciding with the professionalization of historical inquiry. [24] The dual meaning, referring to both mere stories and factual accounts of the past, is present in the terms for history in many other European languages.
David Summers, building on the work of E. H. Gombrich, defines historicism negatively, writing that it posits "that laws of history are formulatable and that in general the outcome of history is predictable," adding "the idea that history is a universal matrix prior to events, which are simply placed in order within that matrix by the historian ...
Historical fiction is a literary genre in which a fictional plot takes place in the setting of particular real historical events.Although the term is commonly used as a synonym for historical fiction literature, it can also be applied to other types of narrative, including theatre, opera, cinema, and television, as well as video games and graphic novels.
A historical dictionary or dictionary on historical principles is a dictionary which deals not only with the latterday meanings of words but also the historical development of their forms and meanings. It may also describe the vocabulary of an earlier stage of a language's development without covering present-day usage at all.
The Historical Thesaurus of English (HTE) is the largest thesaurus in the world. It is called a historical thesaurus as it arranges the whole vocabulary of English, from the earliest written records in Old English to the present, according to the first documented occurrence of a word in the entire history of the English language.