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Free shipping is a big deal for a lot of consumers. According to Small Business Trends, citing a survey done by Amazon research tool Jungle Scout, 66% of shoppers expect it for every purchase they...
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In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, [5] followed by $1.01 billion during Free Shipping Day 2012. [ 6 ] In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve. [ 7 ]
Based on ComScore data 65% of eCommerce transactions in Q4 2017 in the United States were with free shipping. This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping.