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Chuck E. Cheese (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza, and simply Chuck E. Cheese's) is an American entertainment restaurant chain founded on May 17, 1977, by Atari, Inc.'s co-founder Nolan Bushnell. [1]
Getty Images Chuck E. Cheese was originally created by Atari cofounder Nolan Bushnell to serve as the cigar-chewing mascot at Pizza Time Theatre in 1977. Chuck E. Cheese's grew into a beloved ...
Chuck E. Cheese has just the ticket for parents looking to save some cheddar on family fun outings, thanks to its new membership plans. The Texas-based pizzeria and family entertainment chain that ...
For Chuck E. Cheese, the new program could help draw more customers in with the hope of spending more money on food and drinks, thus giving them an “additional bonus on top of recurring revenue ...
Its assets, including the Chuck E. Cheese's restaurant chain, were purchased by Brock Hotel Corporation in May 1985. [9] The two pizza restaurant subsidiaries merged, forming ShowBiz Pizza Time, Inc. – a combination of the two previous company names. Following the merger, both restaurant chains continued to operate as separate entities. [6]
Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. [9] [10] The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.