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Performativity is the concept that language can function as a form of social action and have the effect of change. [1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy.
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
University of Chicago. Kenneth Duva Burke (May 5, 1897 – November 19, 1993) was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. [1] As a literary theorist, Burke was best known for his analyses based on the nature of knowledge.
e. Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. [1] Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history, moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning. [1]
Literature. This glossary of literary terms is a list of definitions of terms and concepts used in the discussion, classification, analysis, and criticism of all types of literature, such as poetry, novels, and picture books, as well as of grammar, syntax, and language techniques. For a more complete glossary of terms relating to poetry in ...
Multimodality (as a phenomenon) has received increasingly theoretical characterizations throughout the history of communication. Indeed, the phenomenon has been studied at least since the 4th century BC, when classical rhetoricians alluded to it with their emphasis on voice, gesture, and expressions in public speaking.
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage).It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers.
Roman Jakobson defined six functions of language (or communication functions), according to which an effective act of verbal communication can be described. [ 2 ] Each of the functions has an associated factor. For this work, Jakobson was influenced by Karl Bühler 's organon model, to which he added the poetic, phatic and metalingual functions.