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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1 ] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola .
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin ), it has a translucent pink color, and is lightly carbonated.
Tab Clear was marketed as a diet drink, which were less popular than traditional colas, and the Tab brand in general was seen as an inferior product to flagships like Coca-Cola or Pepsi. With Tab Clear being placed in such close proximity to Crystal Pepsi, the image of both brands would be damaged in what Zyman called a "kamikaze" strategy ...
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
The same year, The Coca-Cola Company joined the diet soft drink market with Tab, followed up by Pepsi with Patio Diet Cola (shortly renamed to Diet Pepsi). Coca-Cola added Fresca in 1966. All of the above products were originally sweetened with cyclamates and saccharin, which soon proved disastrous.
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company.In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]
Tab, a Cantabrigian person; TAB or Tab, the abbreviation in medicine and pharmacy for a medication given in tablet form; Tab, an indicator on a file folder; Tab, a loaded march in the British Army; TAB or Tabula, location of hand relative to rest of body, as a component of a sign-language sign; Beverage can tab, a built-in miniature lever for ...
The term "soft drink" is a category in the beverage industry, and is broadly used in product labeling and on restaurant menus, generally a euphemistic term meaning non-alcoholic. However, in many countries such drinks are more commonly referred to by regional names, including pop, cool drink, fizzy drink, cola, soda, or soda pop.