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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush". [18] In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR. [19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers. [20] [21]
In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing. [14] [16] In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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