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A Board of Directors of industry representatives was formed to oversee the development of the Principles of Marketing Research (PoMR) in conjunction with the University of Georgia. The Marketing Research Association Institute was incorporated in June 1996 and was granted non-profit status as an educational institute by the IRS.
The University of Georgia's online course, "Principles of Marketing Research," is based on an MRA-developed curriculum entitled "Market Research Core Body of Knowledge." Scholarships for this course were provided annually by the MRA to one or more qualifying applicants.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Chuck Chakrapani is a research methodologist, educator, author, expert witness, and magazine and journal editor. [1] He is currently president of Leger Analytics, [2] and holds several concurrent positions in different countries: Distinguished Visiting professor at the Ted Rogers School of Management, Ryerson University in Canada, and of DataPrompt International in India.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
The Entrepreneurship Program is a campuswide initiative that is housed in the Terry College of Business and open to all UGA students, regardless of their major or area of study. [25] The program focuses on the four key tasks of entrepreneurship: opportunity identification, resource acquisition and deployment, goal setting and strategy ...