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2. Fashion brand - Wikipedia

   en.wikipedia.org/wiki/Fashion_brand

   A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.

3. Branding - Wikipedia

   en.wikipedia.org/wiki/Branding

   Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted Brand management , the application of marketing techniques to a specific product, product line, or brand Employer branding , the application of brand management to recruitment marketing and internal brand engagement

4. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

5. AOL Style News, Trends and Advice - AOL.com

   www.aol.com/style

   Get lifestyle news, with the latest style articles, fashion news, recipes, home features, videos and much more for your daily life from AOL.

6. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   A study in 2002 (Sen et al., 2002) [28] found that clothing retailers will have the most success enticing their customers into their store by focusing on communicating current fashion trends and styling suggesting and ensure that they have a strong store image portrayed in the window display. Sen et al.'s study was an in-depth analysis of the ...

7. Streetwear - Wikipedia

   en.wikipedia.org/wiki/Streetwear

   Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]