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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Rural spaces add new challenges for economic analysis that require an understanding of economic geography: for example understanding of size and spatial distribution of production and household units and interregional trade, [6] land use, [7] and how low population density effects government policies as to development, investment, regulation ...
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Subsistence farming continues today in large parts of rural Africa, [6] and parts of Asia and Latin America. In 2015, about 2 billion people (slightly more than 25% of the world's population) in 500 million households living in rural areas of developing nations survive as "smallholder" farmers, working less than 2 hectares (5 acres) of land. [7]
Governments usually implement agricultural policies with the goal of achieving a specific outcome in the domestic agricultural product markets. Well designed agricultural policies use predetermined goals, objectives and pathways set by an individual or government for the purpose of achieving a specified outcome, for the benefit of the ...
Plantation economies are factory-like, industrialised and centralised forms of agriculture, [citation needed] owned by large corporations or affluent owners. Under normal circumstances, plantation economies are not as efficient as small farm holdings, since there is immense difficulty in proper supervision of labour over a large land area.
Wholesale markets can either be primary, or terminal, markets, situated in or close to major conurbations, or secondary markets.The latter are generally found only in larger developing countries where they are located in district or regional cities, taking the bulk of their produce from rural assembly markets that are located in production areas.
Often, rural regions have experienced rural poverty, poverty greater than urban or suburban economic regions due to lack of access to economic activities, and lack of investments in key infrastructure such as education. Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and ...