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Peloton isn't profitable as a subscription business, but it looks different as a media company.
Peloton is hiking the monthly fee for its on-demand fitness content for the first time ever, while it also slashes the prices of its Bike, Bike+ and Tread machines.
Peloton on Thursday said it will start charging new subscribers a one-time $95 activation fee if they bought their hardware on the secondary market as more consumers snag lightly used equipment ...
The at-home fitness company announced on Tuesday that it will reduce the cost of its most popular spin bike by $350 “to make it more accessible to more people,” according to an email from Peloton.
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August 15, 2022 at 4:09 PM