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Elmo Burns Roper, Jr. was born in Hebron, Nebraska, on July 31, 1900. His father, Elmo Burns Roper, was a banker. After receiving his preliminary education, he attended the University of Minnesota and the University of Edinburgh from 1919 to 1921, but did not receive a degree. In 1921, he started a jewelry store, which made him interested in ...
The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. Its collection includes over 27,000 datasets and more than 855,000 questions with responses in Roper iPoll , adding hundreds more each year.
The association's founders include pioneering pollsters Archibald Crossley, George Gallup, and Elmo Roper. AAPOR's stated principle is that public opinion research is essential to a healthy democracy, providing information crucial to informed policy-making and giving voice to people's beliefs, attitudes and desires.
He shared his idea in a letter in 1940 to Elmo Roper, a rival pollster, saying: ... Roper, who was always lukewarm about the value of election polling, wasn’t interested. Even though Gallup’s ...
Criticism of election pollsters has been frequent, even harsh at times, since George Gallup, Elmo Roper and others began pioneering quasi-scientific survey techniques in the mid-1930s.
The first project of the TIO was an Elmo Roper survey on public reactions to television following the quiz show scandals in the late 1950s. The TIO published other reports following the Elmo Roper survey, with similar objectives.
Elmo is glad he asked,” Elmo posted less than two days later, employing the most rhetorically loaded “wow” imaginable. “Elmo learned that it is important to ask a friend how they are doing.”
Harris began working in the field of public opinion and marketing research in 1947, when he joined the Elmo Roper firm as Roper's assistant. In 1956 Harris left Roper's business and started his own firm, Louis Harris and Associates, Inc. [3] [4] The Harris firm conducted polling for political candidates.