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The three icons have teamed up in a 60-second Michelob ULTRA spot filmed at Crandon Beach on Key Biscayne called 'Superior Beach.' Messi walks up to a beachside bar and orders three ULTRAs.
Previously known as the "Michelob ULTRA Open at Kingsmill," the tournament was founded twenty-two years ago in 2003 and played for seven seasons. Absent in 2010 and 2011 , it returned for the 2012 season in early September, and switched to early May in 2013 .
The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Kegerator containing a half-barrel keg. Kegerator, a portmanteau of the words keg and refrigerator, is a refrigerator that has been designed or altered to store and dispense from kegs. A kegerator keeps a keg in a refrigerated environment and uses CO 2 to pressurize and dispense beverages from the keg. This process keeps the contents of the keg ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
Michelob Ultra worked with Disney’s ESPN in 2022 on “McEnroe vs McEnroe,” which featured tennis legend John McEnroe playing matches against AI-generated versions of himself from earlier in ...