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After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. [10] Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. [10]
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Adriano Goldschmied (born 1944, Trieste, Italy) is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" [1] and is the originator of "premium denim". [2] The founder of Diesel, [3] he also created Replay, Gap 1969, Agolde, [4] Goldsign, [5] and AG Adriano Goldschmied.
These classic men's boxers are the brand's best-selling men's underwear thanks to the durable and breathable cotton fabric that will keep him cool and dry all day long.
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His designs became so popular that a top executive from MacKeen Jeans took notice of Audigier's talent, affording him the opportunity to create with the company and travel the world. [3] [4] He moved to New York in his early twenties to expand his own brand. [5] He worked with Guess, Levi's, Diesel, Fiorucci, Bisou Bisou and XOXO, Smet, among ...