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The three owners extended Gold's Gym to the franchise system and made licensing out deals all over the USA. Gold's Gym was one of the first companies in the health and fitness industry to franchise, starting in 1980. [17] Using the momentum of its fame it sold licenses for products such as fitness equipment and clothing.
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Joe Gold started Gold's gym in 1965. [10] [11] Many world-famous bodybuilders trained there. Gold sold the gym in 1973 and went back out to sea as a sea merchant. When he came back, he regretted that he had also sold the rights to his name. Since he could not use "Gold" in its name, he opened a new gym in Santa Monica under the name of World Gym.
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More than 70 gyms are company-owned, the rest of the gyms are franchised. Famous personalities such as Arnold Schwarzenegger, [14] Lou Ferrigno and Franco Columbu trained at the original Gold's Gym in Venice Beach. Ten months after the Gold's Gym acquisition, [13] new gyms were opened also in Europe. RSG Group opened the brand's flagship gym in ...
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Joe Gold (born Sidney Gold; March 10, 1922 [1] – July 11, 2004) was an American bodybuilder and businessman. He was the founder of Gold's Gym and World Gym . He has been credited with being the father of the bodybuilding and the fitness craze.