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RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen, as RTIC Coolers. [2] [1] [4] Initially, it was a manufacturer of coolers but later expanded to include bottles, chairs, bags, tumblers, and related accessories. [5] [6] [7] In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors. [7]
By now, if you don't have a Stanley tumbler, you've probably seen them, or at least heard about them. The giant stainless steel insulated cups (or "big dumb cups" as SNL calls them ) are everywhere.
Big Dumb Cups — With acknowledgements to the "Big Dumb Hat" ad that predates it (see below), this January 2024 spoof of the "Stanley cup" craze finds a trio of influencers (Chloe Fineman, Heidi Gardner, and episode host Dakota Johnson) endorsing mugs that tell the world "My favorite rapper is Kesha" or "I'm a virgin, but I have 6 kids." [72]
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