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In 2006, Latifah joined CoverGirl for more than a decade as the face of the Queen Collection, the brand’s foray into deeper skin tones, as well as Clean Foundation and Outlast Lipcolor.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
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Lip products, including lipstick, lip gloss, lip liner and lip balms, commonly add color and texture to the lips, as well as serving to moisturise the lips and define their external edges. [5] Products adding colour and texture to the lips, such as lipsticks and lip glosses, often come in a wide range of colors as well as a number of different ...
Another form of lip color, a wax-free, semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International company. Other companies have imitated the idea, putting out their own versions of long-lasting lip stain or "liquid lip color", usually in form of a liquid or gel. [ 36 ]
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