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Lego Serious Play in action. Lego Serious Play is a facilitation methodology developed at the Lego Group. Since 2010 it is available under an open source community-based model. [1] Its goal is improving creative thinking and communication. People build with Lego bricks three-dimensional models of their ideas and tell stories about their models.
Serious play method Purpose Role(s) of participant(s) Materiality Degree of structure Phase applicability References; LEGO Serious Play: To access and make knowledge, wisdom, and perspectives shared through model construction and storytelling. To facilitate a constructive dialogue (ideate, reflect, and strategize) about a given topic/ issue.
The book was listed by Forbes as one of their staff choices for "The Best Books Of 2013". [1] Johnny Davis, writing for The Guardian in 2017, mentioned that the book "has become a set business text", with Sony, Adidas and Boeing "said to refer to it", as the company's revival "has been called the greatest turnaround in corporate history".
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Brand Retail stores are opened in England, Germany, and Russia. Lego Life on Mars is introduced, then discontinued. Lego Alpha Team and Lego Harry Potter are introduced. Lego Serious Play is unveiled. Lego Jack Stone is introduced. Jorgen Vig Knudstorp joined The Lego Group; 2002 Company slogan changes from "Just Imagine..." to "Play On".
The enterprise raises funds from large-scale public events, school programmes and other activities that focus science, technology, engineering and mathematics (STEM), especially Lego Model Exhibitions, [7] Lego Serious Play, robotics, 3D printing, children's coding and Minecraft games. Many hundreds of organisations now continue to encourage ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.