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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

3. Affiliate tracking software - Wikipedia

   en.wikipedia.org/wiki/Affiliate_tracking_software

   While affiliate tracking is a key component of any affiliate tracking software, it is usually closely tied to conversion attribution models such as "first click" or "last click" attribution. "In fact, regardless of your marketing activity, tracking a conversion has no real value unless you can attribute it to the traffic source, keyword and ...

4. Conversion tracking - Wikipedia

   en.wikipedia.org/wiki/Conversion_tracking

   With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators . This process functions thanks to a JavaScript tracker or a pixel tracker [ 1 ] (when JavaScript is disabled, for instance in emails), which instantaneously records quantitative ...

5. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Enable clear tracking of standardized metrics using website analytics software for a predetermined conversion goal (e.g. "increase volume of newsletter subscriptions" or "decrease shopping cart abandonment percentage rate") Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics

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