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Because rural markets are in high demand, a range of different businesses are looking to them for growth support. A marketing mix framework focuses on delivering the right product, at the right price, using the right promotion strategy, choosing an appropriate distribution channel, and fostering long-term relationships with customers.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
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Rural Sociologists have identified a number of different types of rural communities, [1] which have arisen as a result of changing economic trends within rural regions of industrial nations. The basic trend seems to be one in which communities are required to become entrepreneurial.
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Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
The Rural Business-Cooperative Service is headed by an Administrator who reports directly to the Under Secretary for Rural Development, who in turn reports to the Secretary of Agriculture. Business & Cooperative Programs staff are headquartered in Washington, D.C. , but the Agency has a presence in every state and U.S. territory. [ 1 ]
The IMPLAN input-output model is a quantitative economic software, technique, or data that facilitates analysis of spending. [1] This analytic tool, created by the U.S. Forest Service and the University of Minnesota, uses the Bureau of Economic Analysis (BEA) input-output criterion combined with other data to compile tables that identify cash flows between different sectors of the economy.