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Because rural markets are in high demand, a range of different businesses are looking to them for growth support. A marketing mix framework focuses on delivering the right product, at the right price, using the right promotion strategy, choosing an appropriate distribution channel, and fostering long-term relationships with customers.
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Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
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The Rural Business-Cooperative Service is headed by an Administrator who reports directly to the Under Secretary for Rural Development, who in turn reports to the Secretary of Agriculture. Business & Cooperative Programs staff are headquartered in Washington, D.C. , but the Agency has a presence in every state and U.S. territory. [ 1 ]
The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]