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Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Edward S. Herman and Noam Chomsky comment in their book Manufacturing Consent: the Political Economy of the Mass Media that Orwellian doublespeak is an important component of the manipulation of the English language in American media, through a process called dichotomization, a component of media propaganda involving "deeply embedded double standards in the reporting of news."
A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
This is a form of political spin or propaganda, covering the matters of rationalisation and transfer within the techniques of propaganda generation. For example, depicting an act of war (an attack) as a "peace" mission or "spinning" a kidnapping as a protective custody .
The propaganda did not only exist as a form of media, but Augustus’ family, especially the women, played a pivotal role in helping to maintain the Principate. His family was essential in acting as examples of the ideal Roman citizen, this aspect is clearly enunciated through the responsibility of his wife . [ 2 ]
Propaganda was used in the media when the thirteen colonies were trying to separate from Britain. One example from this time period is the Boston Massacre. After this event, the colonists began putting forms of propaganda into the newspapers in an attempt to get more people to rebel against the British. [7]
The Behistun Inscription (c. 515 BCE) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. [14] Another striking example of propaganda during ancient history is the last Roman civil wars (44–30 BCE) during which Octavian and Mark Antony blamed each other for obscure and degrading ...
His style of writing history defending the Roman state actions and using propaganda heavily eventually became a defining characteristic of Roman historiography. Another example of early propaganda is the 12th-century work, The War of the Irish with the Foreigners, written by the Dál gCais to portray themselves as legitimate rulers of Ireland.