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Samsung opened its flagship store in the company's New York headquarters in the Meatpacking District on February 22, 2016. Dubbed Samsung 837 after its street address, 837 Washington Street , this store does not sell any Samsung products. [ 21 ]
Bernstein and Giant Step Marketing operated as Samsung's in-house agency, with the sole focus of launching Samsung 837 in 2016. [35] [36] A first of its kind building in the heart of the Meatpacking District in Manhattan, Samsung 837 is home to concerts, cultural events, screenings, and immersive experiences. [37]
The Meatpacking District is a neighborhood in the New York City borough of Manhattan that runs from West 14th Street south to Gansevoort Street, and from the Hudson River east to Hudson Street. [ 2 ] [ 3 ] [ 4 ] The Meatpacking Business Improvement District along with signage in the area, extend these borders farther north to West 17th Street ...
The last meatpackers in NYC's Meatpacking District are getting ready to close shop. Last month, NYC's mayor announced plans to develop the site near Greenwich Village and the High Line.
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