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Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people [9] or associated with popular sentiments [18] instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. [6]
Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. [2]
The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The more highly regarded the item or person is, the higher the Q Score among those who are aware of the subject.
After the disappointing sales of the Wii U, partly due to poor marketing and the rise of mobile phone gaming, Nintendo pushed its latest console, the Nintendo Switch, with strong advertising and promotion. The portable home console aims to appeal to both casual and core gamers, focusing on portability and multiple modes of playing.
Sex appeal in advertising is a common tactic employed to promote products and services. [1] Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised.
In a 2-1 decision on Thursday, the 9th U.S. Circuit Court of Appeals in San Francisco said advertisers could sue for damages as a group over Meta's claims about the "potential reach" of their ads.
In order to appeal to African-American people, McDonald's exclusively used images of African-American people enjoying a McDonald's meal in their ads. They also adopted linguistic features which were "typical" in that particular culture, such as " g-dropping " for example "Makin' it" or "Dinnertimin'". [ 15 ]
Appeal to flattery [1] is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. [2] It is also known as apple polishing , wheel greasing , brown nosing , appeal to pride , appeal to vanity or argumentum ad superbiam . [ 3 ]