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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
The feathers go through bleaching or dyeing processes and are glued and stitched into lengths called "ply". Sometimes more natural boas are produced. A lightweight chandelle boa might only weigh 65 grams (2.3 oz), whereas a 24 ply ostrich boa can weigh as much as 200 grams (7.1 oz). The more ply, the fluffier and thicker the boa.
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Through licensing agreements, it also offers eyewear, sunglasses, legwear, outerwear, belts, hats, cold weather accessories, scarves and wraps. In March 1995, Nine West purchased the footwear division of the United States Shoe Corporation, which included the Easy Spirit brand. [2] In 1996, it acquired London based Pied a Terre for $5 million. [3]
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