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Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
If you’re looking for serious perspiration protection at an affordable price, the Mitchum Triple Odor Defense Antiperspirant is a great option. ... Cream: Like gel, cream deodorants have a semi ...
Whether you need sweat and stink antiperspirant stomping protection, or an aluminum-free odor blocking deodorant, we've got your and your pits covered The 12 best deodorants and antiperspirants ...
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top ...
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
In 1968, Revlon introduced Eterna27, the first cosmetic cream with an estrogen precursor called Progenitin (pregnenolone acetate). Later Revlon launched Braggi Pub, Bill Blass for men, and a line of wig maintenance products called Wig Wonder. [7] [8] In 1970, Revlon acquired the Mitchum line of deodorants. [9]