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Mitchum Triple Odor Defense Gel, 48 Hr Protection. More options. ... When it comes to women's deodorants and antiperspirants, Secret is one of the most well-known names, and for a good reason: it ...
Mitchum Triple Odor Defense Gel, 48 Hour Protection. More options. ... whereas women’s deodorants tend to smell floral, fruity, or summery. If you have sensitive skin, this may be a real winner ...
Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
Ultimate Water-Based Peony & Rose Water Antiperspirant. This water-based stick "contains a high concentration of glycerin to keep the underarm skin hydrated, healthy and without irritation, while ...
In 1970, Revlon acquired the Mitchum line of deodorants. [9] In 1971, Flex shampoo and conditioner were introduced. In 1973, Revlon introduced Charlie perfume. It was aimed at people under 30 and promoted by model Shelley Hack who was wearing trousers in the advertisements.
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). [1] Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. [2]