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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200). [ 46 ] [ unreliable source? ] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
A ranking is a relationship between a set of items, often recorded in a list, such that, for any two items, the first is either "ranked higher than", "ranked lower than", or "ranked equal to" the second. [1] In mathematics, this is known as a weak order or total preorder of objects.
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