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  2. Arthur Nielsen - Wikipedia

    en.wikipedia.org/wiki/Arthur_Nielsen

    Arthur Nielsen Jr. Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.

  3. DeWalt - Wikipedia

    en.wikipedia.org/wiki/DeWalt

    DeWalt Ford Fusion in 2008, driven by Matt Kenseth.. DeWalt Tools sponsored NASCAR driver Matt Kenseth from 1999 through to the season of 2009. In this time period, Kenseth won 18 races, the 2000 Sprint Cup Rookie of the Year Award, 2003 Winston Cup Series Championship, 2004 NEXTEL Cup All Star Race and the 2009 Daytona 500.

  4. Nielsen Media Research - Wikipedia

    en.wikipedia.org/wiki/Nielsen_Media_Research

    Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...

  5. Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on ... - AOL

    www.aol.com/nielsen-plans-tv-ratings-overhaul...

    Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...

  6. Nielsen Holdings - Wikipedia

    en.wikipedia.org/wiki/Nielsen_Holdings

    Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible ...

  7. NielsenIQ - Wikipedia

    en.wikipedia.org/wiki/NielsenIQ

    Website. nielseniq.com. NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023.