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OfferUp is a mobile-driven local marketplace that competes with companies such as eBay, Craigslist, and Facebook Marketplace. [ 2 ] [ 3 ] In 2015, OfferUp was named one of the Hottest Startups by Forbes, citing the company's explosive growth between funding rounds throughout the year, and was speculated to take over Craigslist's share of the ...
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Consumers' ability to make a purchasing decision is also hampered by the fact that an online marketplace only allows them to examine the quality of a product based on its description, a picture and customer reviews. [5] Another characteristic of online marketplaces is that the same product can be offered by several merchants.