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The ad server responds with a VAST data structure that declares these parameters: [citation needed] The ad media that should be played; How the ad media should be played; What should be tracked as the media is played; The companion ad that should be displayed alongside the master ad; For example, the above request returns the following response ...
Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.
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A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer , Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [ 3 ] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.
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A9 continued to develop and operate the service that provides search on all nine Amazon.com sites, as well as other retail sites owned by Amazon such as Endless.com, Javari.de, and Audible.com. In addition, A9 search is also used by other retailers, such as Marks & Spencer , [ 21 ] that license the Amazon retail platform for their online presence.