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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Man wearing jeans over boxer shorts. In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers.These trunks, now known as boxer trunks, immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s.
Page Industries Limited is an Indian manufacturer and retailer of innerwear, loungewear and socks, headquartered in Bangalore. [4] It is the exclusive licensee of Jockey International in India, Sri Lanka, Nepal, Bangladesh, the United Arab Emirates, Oman, Qatar, Maldives and Bhutan. [5]
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Brazilian-style women's briefs, usually made of modal-fabric, have high-cut legs and sit low across the hips. The back is wider than a thong, but often smaller than other women's brief styles, making Brazilian briefs an ideal choice for women to avoid showing a visible panty line without having to wear a thong.
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