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With a name like Luxuriator, you know to expect a hefty price-tag. Indeed, Luxuriator Style 23 Canary Diamond sunglasses, created by optical wear and jewelry designer Franco, don’t come cheap.
Hugo Boss AG (stylized as HUGO BOSS) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, [4] with global sales of about €4.2 billion in 2023. [2] Its stock is a component of the MDAX. [5]
Luxottica's market power has allowed it to charge price markups of up to 1000%. [ 9 ] In January 2017, Luxottica announced its merger with Essilor, in which Essilor would buy Luxottica while Del Vecchio would become executive chairman of the combined company, as well as co-lead the company with then-Essilor CEO Hubert Sagnières .
In the 2000s, the company began to license its brand to other retail manufacturers, in order to create new product categories. These lines included the sunglasses line Diesel Eyewear in partnership with Marcolin, the jewels and watches line Diesel Watches in partnership with Fossil, [48] the fragrance line in partnership with L'Oréal. [49]
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At the same time, sunglasses started to be used as aids for pilots and even produced for the gaining aviation sector, eventually adding to sunglasses as cultural icons and to their popularity. Polarized sunglasses first became available in 1936 when Edwin H. Land began experimenting with making lenses with his patented Polaroid filter. In 1947 ...